Available for fully remote freelance projects

Data Analyst · Power BI · Business Intelligence

I turn complex data into clear decisions.

I build reliable, maintainable and business-focused Power BI solutions. From data preparation to KPI reporting, I secure every step: grain, keys, quality, modelling and calculations.

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Since 2023 BI solution development

9 years Operational leadership

100% remote Available for international projects

DATA / BI

Casablanca, Morocco · Available remotely

Explore the portfolio

Expertise

From business need to reliable reporting.

An end-to-end approach combining operational understanding, data quality and BI development.

Power BI & reporting

Management reports, global and individual views, navigation, security and maintenance in Power BI Desktop and Service.

Power BI KPIs RLS Dataflows

Data preparation

Cleaning, standardising and consolidating Excel, SharePoint and Dataflow sources with Power Query M.

Power Query M ETL Excel SharePoint

Data modelling & DAX

Star schemas, relationships, grain, keys and DAX measures designed to prevent duplicates and double counting.

DAX Star schema Mappings Grain

Automation

File flows, notifications and BI request management with Power Automate, Power Apps and SharePoint.

Power Automate Power Apps Workflows

Quality & governance

Source audits, refresh monitoring, freshness controls, unit consistency and access security.

Data quality Refresh Audit Governance

Technical toolkit

SQL, PowerShell, APIs, Deneb and Python to extend and industrialise BI solutions.

SQL PowerShell APIs Python

Case studies

Solutions built around real business constraints.

All contexts are anonymised. The previews are conceptual representations and contain no confidential data or screenshots.

Renault Morocco Power BI dashboard preview

Renault Morocco — Automotive Sales Dashboard

A complete Power BI dashboard for analysing sales, targets, profitability, inventory and commercial performance across an automotive network in Morocco.

Objective: Centralise commercial performance monitoring and provide a clear view of sales, target variances, margins and inventory.
Solution: A Power BI model using Power Query, DAX measures, business filters, multi-page navigation and dynamic KPI documentation.
Deliverable: 6 pages: Home, Executive Overview, Sales Analysis, Sales Performance, Inventory & Profitability and KPI Documentation.

Power BI Power Query M DAX Data Modeling Sales Analytics

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Customer Care 360 Power BI dashboard preview

Customer Care 360 — Contact Center Performance Analytics

A 360° Power BI solution for analysing operational performance, agents, customer experience, quality, workforce and forecasting in a contact centre.

Objective: Centralise interactions, quality data, customer surveys, workforce and forecast data to provide a consistent performance view.
Solution: A multi-fact Power BI model with shared dimensions, Power Query M transformations, DAX measures, data-quality controls and KPI documentation.
Deliverable: Dashboard with Home, Executive Overview, Operational Performance, Agent Performance, Customer Experience and KPI Documentation.

Power BI Power Query M DAX Data Modeling Contact Center Analytics

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Finance 360 — Financial Performance & Budget Analytics

A Power BI solution for monitoring financial performance, budgets, costs, margins and profitability across entities, regions and business units.

Objective: Provide management with a consolidated view of revenue, costs, profits and budget variances to identify the main performance drivers.
Solution: A Power BI model combining Actual and Budget data, shared dimensions, Power Query M transformations, financial DAX measures and variance analysis.
Deliverable: 6 pages: Home, Executive Overview, Revenue Analysis, Cost & Expense Analysis, Budget vs Actual and Profitability Analysis.

Power BI Power Query M DAX Financial Analytics Budget Analysis

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HR 360 — Workforce & People Analytics

A Power BI solution for monitoring workforce, absenteeism, turnover, employee performance and the complete employee journey.

Objective: Provide HR leadership and managers with a consolidated view of workforce, employee movements, absenteeism, retention and performance.
Solution: A multi-fact HR Power BI model with shared dimensions, Power Query M transformations, DAX measures, time analysis and an Employee 360 profile.
Deliverable: 8 pages: Home, Executive Overview, Workforce Analysis, Attendance & Absenteeism, Turnover & Retention, Employee Performance, Employee Detail and KPI Documentation.

Power BI Power Query M DAX Data Modeling HR Analytics

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Data Pipeline 360 Power BI dashboard preview

Data Pipeline 360 — Automated Analytics Pipeline

An end-to-end automated analytics pipeline, from CSV and Excel source-file intake to Power BI reporting, with data-quality controls, Python processing, SQLite storage and analytical SQL views.

Objective: Automate and secure the ingestion, validation and transformation of sales, master-data and target files before they are consumed in Power BI.
Solution: Python and pandas for ETL and validation, a SQLite fact-and-dimension model, analytical SQL views, processing history, and a Power BI model with DAX measures and cross-filtering.
Deliverable: 5 pages: Home, Executive Overview, Sales Performance, Target Performance and Data Quality & Pipeline.

Python SQL / SQLite Power BI ETL Data Quality

View project

Method

A structured delivery path, from question to outcome.

Frame

Clarify the need, users, business rules and decisions the solution must support.

Audit

Validate sources, grain, keys, units, missing values and duplicates.

Model

Build a clear model, define relationships and secure calculations.

Visualise

Present KPIs in simple, prioritised and action-focused views.

Operationalise

Test, document, monitor refreshes and support users.

Freelance services

Focused support for your BI needs.

Fully remote delivery, from a targeted diagnostic to a complete reporting solution.

Contact

Power BI dashboards

Design, redesign and maintenance of clear, high-performing management reports.

Data cleaning & ETL

Cleaning and consolidation with Power Query M, SQL, Excel, SharePoint and Dataflows.

Data modelling & DAX

Star schemas, measures, RLS, optimisation and double-counting prevention.

BI automation

Flows, alerts, notifications and request management with Power Automate and Power Apps.

Data-quality audit

Review of grain, keys, mappings, duplicates, units and source freshness.

Experience

Business intelligence grounded in operational experience.

My management background helps me translate front-line needs into useful, understandable metrics.

Power BI DAX Power Query M SQL Python Excel Power Automate Power Apps SharePoint

2023 — Present

Data Analyst / BI Developer

Newco Communications · Casablanca

Design and maintenance of Power BI solutions for performance, quality, productivity, adherence, workforce and billing. Data modelling, DAX, automation, RLS, refresh monitoring and user support.

2014 — 2025

Team Leader Expert / Operations Supervisor

Newco Communications · Casablanca

Team leadership, KPI analysis, action plans, coaching, scheduling, attendance monitoring and coordination with quality, training and support teams.

Education

Engineering programme, INPT Rabat · 2004—2007 · discontinued, no degree awarded
One year of Physics studies, ENS Marrakech · 2003—2004
Preparatory Classes for Engineering Schools · 2001—2003
Mathematics Baccalaureate · 2001
Data & BI Training & Certifications — Maven Analytics
Certified training in Power BI, SQL, Python, Data Visualization and Data Analytics.
View my certifications on LinkedIn ↗

Contact

Need reporting, automation or more reliable data?

Let’s discuss your context, your sources and the decision your BI solution needs to support.

Email me View my LinkedIn profile

Based in Casablanca · Available for remote projects worldwide

French résumé English résumé